Estimates only, for planning. Your results depend on your market, pricing and how quickly leads are followed up.
- How to use it
Plug in your numbers
Enter your average job value, how many leads you get a month, your close rate and your monthly marketing spend. Add your service-plan numbers to see the recurring revenue a new customer brings over a year.
Not sure what your cost per lead should be? Your free audit includes benchmarks for your market.
- FAQ
ROI calculator FAQs
What is a good cost per lead for pest control?
It varies widely by market, pest and channel. Urgent services such as bed bugs or wildlife often cost more per lead but are worth more per job. The most useful number is cost per booked customer, compared with that customer’s lifetime value.
Why include service plans?
Recurring service plans are where most pest control profit comes from. A lead that turns into a plan customer is worth far more than the first job alone.
Is this calculator accurate?
It’s a planning tool that uses your inputs. Real results depend on your market, pricing and follow-up speed.
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